Logo & Identity | UI/UX Design

I co-founded Carehub in early 2016 with three other team members to help childcare facilities improve their day-to-day operations, securely store, log and retrieve crucial customer data and provide parents with daily updates. In the summer 2017 we were accepted to StartUp Garage sponsored by OttawaU and became Invest Ottawa portfolio company.


After initial research our team saw the huge gap in the productivity and risk management childcare facilities were facing as well as inefficient way to keep parents updated on their kids activities at the daycare. So, the idea was to eliminate the manual log and reporting fully replacing it with a web application where daycare providers could create daily logs, generate reports and push information to the parent portal.

The Solution

Based on primary and secondary research, we began outlining the key features for the app and building product roadmap and MVP. Our team decided on a web application that would run on a desktop for administrator and/or tablet installed in every room of the daycare centre for educators.

It is a solution with three levels of users: daycare administrator, educator, and parent. For daycare administrators we included a component that allowed them to create and update children profiles, manage waitlists and staff schedule, as well as generate various reports in a matter of seconds. For educator there was a lesson planning calendar, daily online attendance sheet and a convenient daily log view that provided an efficient way to add various information about child’s day. We also included a component called parents portal. It allowed parents to browse their kids daily updates in a scrolling feed where they could view educators logs and post comments.


My Role

My key role in this project was planning out the user flow, working closely with a lead developer to figure out functionality and designing user interface. We started by sketching out wireframes on a whiteboard together with the team and then I was translating those into Sketch prototypes. Working with Sketch and InVision, we created mid-fidelity prototypes that reflected the user flow — these were presented to out beta users for testing and further iteration.

The amount of tasks both childcare administrators and educators are doing while still taking care of the kids is really overwhelming. Our goal was to solve their main pain points with intuitive and clean design.